Paris Air Show – Entreprise Ireland

This 81 sqm Irish Pavilion stand was created to promote Irish aviation companies at the Paris Airshow in 2017. Seek Design created an innovative, bespoke exhibition stand and designed branding to reflect the specific industry that was being promoted. This open plan island stand featured a central blue wrap around frame, that increases in height along the stand, giving a sense of a soaring flight path. This structure also included internally lit large scale Ireland branded signs. Six individual company pods angled out towards the aisles incorporated integrated TV screens and glass display cabinets. We designed a HPSU (high potential start up) area along with a central store room, and an Enterprise Ireland and IDA shared reception area. Low level relaxed seating to one end of the stand gave companies a space to hold informal meetings. This area highlighted an array of sculptural aeroplane shapes, which was a fun, eye-catching element that reflected the aviation industry.