Exhibition Stand Design – Total Produce
Seek Design had the opportunity to design an exhibition stand for the Irish fruit company Total Produce for the Catex catering exhibition in the RDS.
With an exhibition stand the goal is always the same – to catch the eye of potentially interested clients, to make new connections, new sales, and also to stand out amongst the competition. It is also essential that the stand is ergonomically functional with seating, lockable storage and areas for marketing material if required. Designing a distinctive and functional exhibition stand means you get the most out of your investment. Total Produce’s requirements were as follows; two catering display fridges, two fruit display units, a storage area with a coffee dock, a meeting area with tables and chairs, and an eye catching fruit display. We used the company‘s motto ‘Irish at Heart, Global by Nature’ as inspiration. The stand portrayed the dual aspects of the company. The first aspect, that Total Produce is Ireland’s largest fresh produce supplier and distributor, and the second, that Total Produce are also a Global company with a large share in the international fresh food market.