Café Re-Brand & Design – O’Briens Cafés
Seek Design was commissioned to re-brand the interiors of the Irish-owned sandwich chain, O’Brien’s.
We were asked to create a look that would appeal to all age groups and accentuate their newly designed menu. O’Brien’s cafés were turning their focus to more wholesome and hearty food and they needed the new interior to emulate this new departure. We sought to create a homely yet contemporary interior for the chain.
Ambient clusters of pendant lights were used and innovative materials such as printed wood counter fronts which were printed with a pattern inspired by Galway shawls. Oak finished menu boards, newly upholstered chairs and tweed covered banquette seating made the interior more inviting and customer friendly. To highlight the fact that O’Brien’s is an Irish owned company we chose a new earthy, olive green colour throughout the design, re-enforcing the wholesomeness of the new food offer. The following images are of some of the café’s that have been rebranded throughout Ireland.