Retail Design – Bunratty Castle and Folk Park

Seek Design was asked to design a retail display area for Bunratty Castle and Folk Park in County Clare to house Irish knitwear and craft, jewellery, crystal and souvenirs. The final display incorporates a sense of Irishness and creates a functional display space to display a wide variety of Irish made products.

The display is inspired by Irish nature, which can be seen throughout the display, with focal points such as the large moss wall located at the till counter and the umbrella feature. The space also communicates a sense of luxury, in keeping with many of the handmade products on sale. This sense of luxury is most notably illustrated through use of colour, in particular the dark blues and greens which create a rich, warm atmosphere. The display allows the wide range of products to be displayed and showcased at a variety of levels and heights. The design includes bespoke overhead pieces including; wicker lampshades, decorative umbrellas and rope light fixtures. These bespoke pieces make a visual impact on first entering the space but do not take away from the products on display.

The design was a collaboration between Seek Design, fit out contractors Store Design, and Synnott Design.