Retail Design – Shannon Airport Duty Free Store
In 2017 Seek Design were tasked with revitalising and modernising the duty free experience at Shannon Airport. The brief was to design a retail space that set a standard for outstanding airport duty free, and yet was rooted to is unique west of Ireland location. Whilst conveying that unique sense of place, we also set out to create an outstanding customer experience with moden interactive touch points. The area needed to appeal to a broad range of customers, from Europe to America, through all generations. Firstly we concentrated on the customers pathway through the store, to encourage an engaging journey that could be either leisurely or efficient depending on their needs. We then looked at the variety of sectors and products to be displayed, and how they could be best presented to the customer. The design developed into a space where perfumes and cosmetics could sit alongside tweed blankets and glassware, all tied together with the same visual language. Materials such as dry stone walls, rich fertile moss, and natural reflect back to the unique sense of space. Functional, adjustable wall and gondola units are flexible for the retailer and give enhanced longevity to the design. We were proud of our collaboration with both our clients, colleagues, build and fit-out contractors, to realise this landmark retail design for Shannon airport.