Irish Life Dublin

The Brief Seek Design was appointed to create a comprehensive wayfinding and signage scheme for the full building, working closely with the client and project teams. The scope covered external and internal wayfinding, building identification, area and directional signage, room names, level directories, floor numbers, and LEED and WELL signage. The aim was to make a large, complex building easy to navigate, with a system designed to work with the interior architecture rather than against it, complementing the building at every turn. We also developed the detailed design and specifications for tender.

The Design The building's 1970s arches became the starting point, and every sign takes on their soft, curved form. A coral and teal palette, drawn from the interior finishes, runs throughout. The system spans illuminated high-level, entrance, reception and Self Service signage, bold floor numbers, area signs for the ExO Hub, Elevate Hub and TechBar, and adaptable lift lobby directories with magnetic tenant panels. In the gym, perforated signage echoes its mesh interiors, a large wall graphic acts as a wayfinding anchor, and playful touches like the illuminated "Drink Me" droplets add personality. All key location information, such as directories and orientation signs, is tactile when low enough to be touched.

The Outcome One consistent family of signs that guides people clearly through every part of the building, celebrating its architecture and complementing its interior. From the high-level signage to the bike store, each element is bespoke to Irish Life, built to adapt as the building's tenants change, and recognisably part of the place.