LinkedIn 4 Wilton Park Dublin

LinkedIn 4 Wilton Park Dublin

A building-wide, floor-by-floor narrative titled “Better Together”, connecting Dublin’s landscape, culture and sense of place with LinkedIn’s global values through bespoke graphics, installations and storytelling.

Client

LinkedIn

Duration

2020–2023

Location

Dublin, Ireland

Size

14,900 sqm

Services

Experiential Graphic DesignFeature Art InstallationsWayfindingWall Graphic DesignArtist Collaborations

The Brief The brief was to create a strong overarching narrative for the building, with each floor expressing a distinct theme while still forming part of one connected experience. Under the idea of “Better Together”, every level was linked to a specific LinkedIn value and developed through graphics, installations, naming and storytelling rooted in Dublin’s landscape, culture and identity. The aim was to give each floor its own character while ensuring the building felt cohesive as a whole, with a clear progression of ideas from ground level to the upper floors.

The Design Seven floors, seven themes, moving from ground level up: Global Collective (unity and possibility), The Power of Compassion (social impact), Inclusion Hub (diversity and belonging), Creativity Connects (the bridge floor, professional networking), Boundless Knowledge (shared learning), Canal Commons (fluidity and growth, drawn from Dublin's canals), and Sky Is the Limit (elevation, and LinkedIn's journey from local roots to global reach). Each floor pairs its theme with a bespoke wall, open-space graphics, meeting-room and phone-booth patterning, and room names drawn from figures or expressions tied to that theme.

The Outcome A building-wide identity where every floor tells its own story, but all seven speak to one narrative. From the kaleidoscopic welcome at ground level to the skyline views on Floor 6, the scheme ties LinkedIn's global values to Dublin's own landmarks, language and hospitality.

Connecting People to Places.

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