LinkedIn HQ Graz
Taking inspiration from the function of the office, a strong local identity is expressed through RGB colour-coded graphics, cultural references, and a flexible wayfinding system across LinkedIn's three-storey Graz workplace.
Client
Duration
2016
Location
Graz, Austria
Size
2,100 sqm
Services
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.The Brief Create office graphics and a flexible wayfinding system for LinkedIn’s Graz workplace, giving the three-storey office a strong local character while improving orientation within a shared building.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.The Design Because the office is used for recording and editing video, each floor was colour-coded using RGB. Graphics explored image, word and film, alongside references to Austrian creatives including Freud and Klimt. The wayfinding system used large floor numbers in red, green and blue (RGB) with sliding room callouts that could be easily removed and replaced as the workplace changed.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.The Outcome Outcome: An energetic, unexpected design that brings a distinct identity to the three-storey workplace while improving spatial communication and navigation. The adjustable wayfinding system gave LinkedIn a clear, easy-to-use solution that could evolve over time.
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