LinkedIn Silicon Valley California
A bold environmental graphics scheme for two LinkedIn offices in Silicon Valley, celebrating movement, journeys and transportation through large-scale wall graphics, 3D branding and integrated wayfinding.
Client
Duration
2019
Location
Silicon Valley, California, USA
Size
1,100 sqm & 1,100 sqm
Services
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.The Brief Create a vibrant environmental graphics programme for several LinkedIn transportation offices in Silicon Valley, using the theme of journeys and movement to give each space a strong visual identity. The graphics needed to feel playful and contemporary while supporting navigation through shared areas, circulation routes and workplace amenities.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.The Design The concept explores transportation in its many forms, from cycling and public transport to cars and the wider idea of movement through a city. Large-scale illustrated wall graphics, floor graphics and bold typographic elements were developed as part of one cohesive visual language. Rather than treating the graphics as decoration alone, many of the elements also work as wayfinding devices. Lines and routes continue across floors, walls and ceilings, helping guide people through the office while reinforcing the project’s transportation theme. 3D branded features and large-scale installations add another layer of depth and identity, while the colour palette and graphic forms were designed to sit comfortably within the architecture and workplace finishes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.The Outcome Dynamic and engaging graphic environments that reflect LinkedIn's mission to connect professionals worldwide.
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