Zurich Office Dublin
Design of wayfinding system and wall graphics that express the new Zurich brand, complement the interiors and remain adaptable.
Client
Zurich
Duration
2022
Location
Dublin, Ireland
Size
3,400 sqm
Services
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.The Brief Design of wayfinding system and wall graphics that express the new Zurich brand, complement the interiors and remain adaptable.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.The Design The wayfinding was informed by Zurich’s brand and the interior architecture, particularly the curved forms, with white oak and Zurich blue used throughout. User research with Zurich teams informed adaptable graphics, including writable magnetic surfaces and replaceable poster and news frames.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.
Caption description for photo description of what it is and the creativity and the location and how lovely it all was yes yes.The Outcome The completed scheme brings together a fully bespoke wayfinding system, environmental graphics and branded elements developed specifically for Zurich. The interactive graphics were informed by the needs of individual teams, creating spaces that feel relevant to the people using them every day. Throughout, the design language responds consistently to Zurich’s brand, giving the workplace a clear and cohesive identity.
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