Exhibition Stand Design – Enterprise Ireland at Web Summit 

Seek Design had the pleasure of designing this 90 sqm Irish Pavilion at Arab Health for Enterprise Ireland in 2017 and 2018. We were tasked with the design and project management of an exhibition stand to promote leading Irish Medtech & Healthcare companies, at the largest exhibition in the sector held in Dubai’s DWTC. We created an open plan stand that accommodated 10 (in 2018) and 12 (in 2017) individual companies along with a communal meeting area, store room and reception area. The aesthetic of the stand reflected the high-tec, modern, professional industry that we were promoting. We incorporated dynamic lighting details, internally lit large scale graphics and balanced brand colours alongside neutral wood and vinyl finishes. We managed the detailed design process, selecting materials, liaising with the stand builder and show organisers. We also managed graphic design & production, which involved preparing artwork for all participating companies alongside the umbrella Irish Advantage branding. We represented Enterprise Ireland on site in Dubai during the stand build, ensuring that all elements were installed and presented to the highest standard.